Big news for influencers! ASCI makes labelling of paid content mandatory
The Advertising Standards Council of India (ASCI) has made it obligatory for all digital influencers to distinctly label promotional content they post and do proper due diligence about products or services they promote online
- May 28, 2021,
- Updated May 28, 2021 1:29 PM IST
From June 14, online influencers with a wide following on social media who advertise brands from their accounts will have to divulge paid partnerships, according to the Advertising Standards Council of India's (ASCI) latest guidelines.
The final broad lines, unveiled on May 27 were initially issued in February, and feedback was sought from all stakeholders - influencers, advertisers, agencies, and consumers.
ASCI has made it obligatory for all digital influencers to distinctly label promotional content they post and do proper due diligence about products or services they promote online.
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From June 14, online influencers with a wide following on social media who advertise brands from their accounts will have to divulge paid partnerships, according to the Advertising Standards Council of India's (ASCI) latest guidelines.
The final broad lines, unveiled on May 27 were initially issued in February, and feedback was sought from all stakeholders - influencers, advertisers, agencies, and consumers.
ASCI has made it obligatory for all digital influencers to distinctly label promotional content they post and do proper due diligence about products or services they promote online.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine