Elon Musk is amused as Threads decides to take the Twitter route to limit posts
Instagram CEO Adam Mosseri says that the rate limits for Threads is introduced to combat spam attacks.


- Jul 18, 2023,
- Updated Jul 18, 2023 1:17 PM IST
Just before the launch of Threads, Twitter had introduced ‘rate limits’ that restricted users from accessing all tweets. Now, Mark Zuckerberg’s Threads, a Twitter rival, has also announced its own ‘rate limits’ for the users, just within days of its debut. Instagram CEO Adam Mosseri says that this was done to combat spam attacks.
A post by Mosseri states, “Spam attacks have picked up so we’re going to have to get tighter on things like rate limits, which is going to mean more unintentionally limiting active people (false positives).”
To this, Elon Musk responded, “Lmaooo Copy [cat emoji]”.
Unlike Twitter’s strict post limitations, Mosseri suggests that Threads users should reach out for assistance if they encounter similar problems on Threads. This indicates that the Threads team is willing to work with legitimate users so that this move does not reflect badly on their experience.
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Anthony Bartolacci, managing director at Sensor Tower told CNBC, “In the 10-plus years Sensor Tower has been estimating app installs, the first 72 hours of Threads was truly in a class by itself.” However, he revealed that there was a significant pullback post that. In less than a week, daily active users were down by 20 per cent and the time spent by the users was down 50 per cent, from 20 minutes to 10 minutes.
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Just before the launch of Threads, Twitter had introduced ‘rate limits’ that restricted users from accessing all tweets. Now, Mark Zuckerberg’s Threads, a Twitter rival, has also announced its own ‘rate limits’ for the users, just within days of its debut. Instagram CEO Adam Mosseri says that this was done to combat spam attacks.
A post by Mosseri states, “Spam attacks have picked up so we’re going to have to get tighter on things like rate limits, which is going to mean more unintentionally limiting active people (false positives).”
To this, Elon Musk responded, “Lmaooo Copy [cat emoji]”.
Unlike Twitter’s strict post limitations, Mosseri suggests that Threads users should reach out for assistance if they encounter similar problems on Threads. This indicates that the Threads team is willing to work with legitimate users so that this move does not reflect badly on their experience.
Also Watch: Top Flip phones in India: Samsung Galaxy Z Flip 4, Motorola Razr 40 and more
Anthony Bartolacci, managing director at Sensor Tower told CNBC, “In the 10-plus years Sensor Tower has been estimating app installs, the first 72 hours of Threads was truly in a class by itself.” However, he revealed that there was a significant pullback post that. In less than a week, daily active users were down by 20 per cent and the time spent by the users was down 50 per cent, from 20 minutes to 10 minutes.
Also Read:
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine