Five things you can do with the Ola app other than booking a cab

Five things you can do with the Ola app other than booking a cab

In face of serious competition from Uber, the company has been constantly re-inventing itself and strategizing new avenues to stay relevant.

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BusinessToday.In
  • Feb 8, 2017,
  • Updated Feb 8, 2017 4:57 PM IST

Ola is a popular cab-hailing service in India and the company has been riding high since the last couple of years. The company started out four years back in 2010, and has grown exponentially in all major cities. Ola faced serious competition from it US-rival Uber who also capitalised on India's growing demand. In face of such competition, the company has been constantly re-inventing itself and strategizing new avenues to stay relevant. Travelling via cabs daily can be an expensive affair for many and using the conventional public transport for a long period can tire you endlessly. Ola's Shuttle services are an attempt at striking a balance between both. The user can insert their desired pick up and drop points on the app and confirm a seat on the shuttle that follows that specific route. If there is no such route available, one can even request for a new route which may or may not be implemented with time.

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Ola is a popular cab-hailing service in India and the company has been riding high since the last couple of years. The company started out four years back in 2010, and has grown exponentially in all major cities. Ola faced serious competition from it US-rival Uber who also capitalised on India's growing demand. In face of such competition, the company has been constantly re-inventing itself and strategizing new avenues to stay relevant. Travelling via cabs daily can be an expensive affair for many and using the conventional public transport for a long period can tire you endlessly. Ola's Shuttle services are an attempt at striking a balance between both. The user can insert their desired pick up and drop points on the app and confirm a seat on the shuttle that follows that specific route. If there is no such route available, one can even request for a new route which may or may not be implemented with time.

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For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine

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