Google Play Store vs Paytm Mini App Store: Clash of Unequals
Google deferring implementation of Play Payment Policy to March 31, 2022, has now opened doors for better alignment between Indian start-ups and the app store ecosystem
- Oct 6, 2020,
- Updated Oct 6, 2020 12:09 AM IST
In a quick and rather hurriedly manner Paytm announced the launch of its 'Mini App Store' in a retaliatory response to the temporary take down of their app from Google Play Store last month. In essence Mini App Store is rather an aggregation of several apps which takes users to a web version of such partnered app on Paytm. In a statement, Vijay Shekhar Sharma, Paytm's Founder and CEO, said the Mini App Store will help Indian developers to leverage the reach and payments to build new innovative services.
For users, it eliminates the need for a separate download and enables them to use their preferred payment option. Currently while there are just a handful of partners who show up on the app, the company is hosting a virtual developers conference later this week as a part of the launch event to cajole more start-ups to come onboard the Paytm ecosystem.
"We are going to explain our vision for the mini app program and the app store and explain the services that will be offered. Developers will get an opportunity to clarify their queries," said Narendra Yadav, Vice President, Paytm.
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In a quick and rather hurriedly manner Paytm announced the launch of its 'Mini App Store' in a retaliatory response to the temporary take down of their app from Google Play Store last month. In essence Mini App Store is rather an aggregation of several apps which takes users to a web version of such partnered app on Paytm. In a statement, Vijay Shekhar Sharma, Paytm's Founder and CEO, said the Mini App Store will help Indian developers to leverage the reach and payments to build new innovative services.
For users, it eliminates the need for a separate download and enables them to use their preferred payment option. Currently while there are just a handful of partners who show up on the app, the company is hosting a virtual developers conference later this week as a part of the launch event to cajole more start-ups to come onboard the Paytm ecosystem.
"We are going to explain our vision for the mini app program and the app store and explain the services that will be offered. Developers will get an opportunity to clarify their queries," said Narendra Yadav, Vice President, Paytm.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine