Paytm's Mini App Store, not an app store, clarifies Paytm Vice President

The buzz around Paytm competing against Google's Play Store isn't an apple to apple comparison. Mostly because Google's Play Store is a platform of thousands of apps, and comes preinstalled on all Android smartphones, giving users an option to download the ones they want. Whereas, on Paytm platform, these are primarily custom-built mobile website that gives users app-like experience without having to download them. To start with, Paytm has a few hundred developers onboard.

"This is a mini-app store and not an app store. Essentially, without investing a lot of technology bandwidth developers can create their mini web applications, which gives end-user an app-like experience, and can be integrated with Paytm. Any developer needs two things - distribution and payment - and we are offering both, including the entire distribution of Paytm at zero per cent fee along with payments for free," says Narendra Yadav, Vice President, Paytm.