Paytm's Mini App Store, not an app store, clarifies Paytm Vice President
Unlike the Google Play Store where apps are available for download on Android smartphones, the core implementation of Paytm's Mini App Store is a web-based service within the Paytm app

- Oct 5, 2020,
- Updated Oct 5, 2020 11:47 PM IST
The buzz around Paytm competing against Google's Play Store isn't an apple to apple comparison. Mostly because Google's Play Store is a platform of thousands of apps, and comes preinstalled on all Android smartphones, giving users an option to download the ones they want. Whereas, on Paytm platform, these are primarily custom-built mobile website that gives users app-like experience without having to download them. To start with, Paytm has a few hundred developers onboard.
"This is a mini-app store and not an app store. Essentially, without investing a lot of technology bandwidth developers can create their mini web applications, which gives end-user an app-like experience, and can be integrated with Paytm. Any developer needs two things - distribution and payment - and we are offering both, including the entire distribution of Paytm at zero per cent fee along with payments for free," says Narendra Yadav, Vice President, Paytm.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine
The buzz around Paytm competing against Google's Play Store isn't an apple to apple comparison. Mostly because Google's Play Store is a platform of thousands of apps, and comes preinstalled on all Android smartphones, giving users an option to download the ones they want. Whereas, on Paytm platform, these are primarily custom-built mobile website that gives users app-like experience without having to download them. To start with, Paytm has a few hundred developers onboard.
"This is a mini-app store and not an app store. Essentially, without investing a lot of technology bandwidth developers can create their mini web applications, which gives end-user an app-like experience, and can be integrated with Paytm. Any developer needs two things - distribution and payment - and we are offering both, including the entire distribution of Paytm at zero per cent fee along with payments for free," says Narendra Yadav, Vice President, Paytm.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine