YouTube to run more ads; make rules tighter for content creators
Prior to this, YouTube's ad placements were only on content under YPP (YouTube Partner Programme) that only big creators (meeting specific thresholds of subscriber count and views) were a part of
- May 20, 2021,
- Updated May 20, 2021 11:58 PM IST
YouTube has revised its policies letting it place more ads on any content of its choice, and not just those channels that come under YPP (YouTube Partner Programme).
The new norms will kick in from June. The video streaming giant will also not share the revenue it makes from such advertisements with the creators on whose content the ads are hosted.
"You grant to YouTube the right to monetize your content on the service (and such monetization may include displaying ads on or within content or charging users a fee for access). This agreement does not entitle you to any payments," reads YouTube's new terms of service in India.
If the Indian YouTubers provide the tax information, they can claim benefits under a tax treaty between India and the US that lessens the tax rate to 15% of earnings.
In case the tax information is not submitted by May 31, Google may be required to subtract up to 24% of the total earnings as tax, the company stated.
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YouTube has revised its policies letting it place more ads on any content of its choice, and not just those channels that come under YPP (YouTube Partner Programme).
The new norms will kick in from June. The video streaming giant will also not share the revenue it makes from such advertisements with the creators on whose content the ads are hosted.
"You grant to YouTube the right to monetize your content on the service (and such monetization may include displaying ads on or within content or charging users a fee for access). This agreement does not entitle you to any payments," reads YouTube's new terms of service in India.
If the Indian YouTubers provide the tax information, they can claim benefits under a tax treaty between India and the US that lessens the tax rate to 15% of earnings.
In case the tax information is not submitted by May 31, Google may be required to subtract up to 24% of the total earnings as tax, the company stated.
For Unparalleled coverage of India's Businesses and Economy – Subscribe to Business Today Magazine