Twitter Blue subscription likely coming back next week: Elon Musk

Twitter Blue subscription likely coming back next week: Elon Musk

The $8 Twitter Blue subscription feature was suspended on Friday, a day after its roll-out in the US. It allowed users to avail blue checkmark of verification next to their name leading to never-seen-before chaos on the social media platform.

Twitter Inc's latest Blue subscription will 'probably' be back by end of next week, after being suspended last week, the world's richest man said in a tweet on Saturday.
Rachna Manojkumar Dhanrajani
  • Mumbai,
  • Nov 14, 2022,
  • Updated Nov 14, 2022, 3:26 PM IST

Twitter Inc's latest Blue subscription will 'probably' be back soon after being suspended last week, the world's richest man said in a tweet on Saturday.

The $8 subscription feature was suspended on Friday, a day after its roll out in the U.S. The subscription allowed users to avail the blue checkmark of verification next to their name leading to a never seen before chaos on the social media platform.

Fake accounts of celebrities, companies and organisation mushroomed, spreading fake news that was easily initially perceived as true because of the authentication blue tick next to their names.

These accounts were suspended within a couple of hours, per Twitter's new rules for impersonators that were introduced last week. However, in the time that accounts surfaced on the platform, it led to a massive confusion. A verified blue tick account impersonating former U.S President Donald Trump also was seen along

with impersonating accounts of LeBron James, pharma company Eli & Lily, Tesla Inc and even Twitter.

Later in the day, Twitter re-introduced its 'official' badge feature that was 'killed' by Musk, to avoid the rising confusions. 

Twitter's support account on Friday tweeted, "To combat impersonation, we've added an 'Official' label to some accounts."

On Monday, Musk participated in the G20 summit through video conferencing. At the summit, he said he has “too much work on my plate that is for sure” since taking over Twitter.

Meanwhile, Musk has also warned employees of bankruptcy. In an email, he told Twitter staff that the company  wouldn't "survive the upcoming economic downturn" if it failed to boost subscription revenue to offset falling advertising income. The same day, Twitter's head head of trust & safety changed his bio indicating his exit from the company along with the company's chief privacy officer Damien Kieran, chief compliance officer Marianne Fogarty and chief information security officer Lea Kissner.

Read more!
RECOMMENDED