Piaggio India introduces the limited-edition Vespa Justin Bieber scooter, a unique collaboration with the Canadian pop star
The scooter is exclusively designed by Justin Bieber himself, adding a touch of celebrity flair to the Vespa brand
Priced at a substantial ₹6.46 lakh (ex-showroom), the 150cc Justin Bieber x Vespa collector's edition is positioned as a high-end luxury offering
The scooter will be available in extremely limited numbers. Only a single-digit quantity will be offered in the Indian market
The Justin Bieber x Vespa scooter arrives in India as a Completely Built Unit (CBU)
Interested buyers can pre-order the limited-edition Vespa scooter through Vespa dealers across the country or online on the official website
Based on the Vespa 150, the collector's edition features unique aesthetic modifications personally chosen by Justin Bieber
Justin Bieber shared the story behind his affection for Vespa, expressing how the scooter embodies freedom, and self-expression for him. He recounted the instance when he drove the scooter for the first time in Europe
The scooter has been launched in 50 cc, 125 cc and 150 cc engine options globally, but India only gets 150 cc engine option. The scooter will ride on 12-inch alloy wheels
The Vespa Justin Bieber edition gets a retro-Italian charm but it also tries to incorporate features such as LED lighting and a full-colour TFT instrument console with smartphone connectivity