Produced by: Hitansh Gaur
Maruti is set to launch its most expensive vehicle Maruti Suzuki Invicto MPV, the rebadged version of Innova Hycross. The car will be part of the partnership with Toyota, where both companies sell similar cars but under their own badges.
Maruti Suzuki has started taking bookings for the upcoming SUV starting today (June 19). Interested customers can book the new MPV for just Rs 25,000.
Picture: Bsgrawala Designs
Invicto will be the third car in the MPV segment from Maruti after Ertiga and XL6. The company said that they recently understood that customers for MPV and SUV are the same and not different.
Maruti Suzuki’s Executive Director Shashank Srivastava told Business Today, “Traditionally, so far, we have been looking distinctly at an MPV buyer and an SUV buyer. However, in this segment, the more we researched into it, we found that there was a segment for a premium, three-row vehicle buyer, and it seems to be having very strong cross consideration. In that regard, it appears to be a single segment with similar requirements, similar motives to buy and similar income category.”
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Picture: Bsgrawala Designs
The Invicto MPV is a cross-badged sibling of the Toyota Innova Hycross, so it is being modelled after Toyota’s TNGA-C, for which Maruti will have to pay royalties.
The latest SUV from Maruti is expected to come with a 2.0-litre strong-hybrid powertrain churning out 183 bhp of power mated with an e-CVT transmission. While the second option would be a 2.0-litre petrol engine mated with 173 bhp of power combined with a CVT-transmission.
Toyota powers its Innova Hycross MPV with a 1987cc petrol hybrid engine churning out 183 bhp of power. The MPV comes with an ARAI-tested mileage of 21.1 kmpl.
Toyota will manufacture the Invicto at its Bidadi Plant, where Grand Vitara is also manufactured. The waiting period for the Hycross hybrid version is almost two years and it is expected to increase further as the manufacturing of Invicto starts.