Mercedes-Benz will launch ten new vehicles in India in 2023 with majority in the over Rs 1-crore price category, which grew over 69 per cent last year
Mercedes-Benz India posted a record sale in 2022 at 15,822 units, The luxury car brand sold over 3,500 cars that are priced above Rs 1 crore last year
The company's top-end vehicles include S-Class Maybach, GLS Maybach, top-end AMGs, S-Class and GLS SUV, which are priced over Rs 1 crore (ex-showroom)
The luxury car maker is looking at an overall double-digit sales growth this year, and as part of the drive it launched its 'AMG E53 4MATIC+ Cabriolet' model priced at Rs 1.3 crore on January 6
As per Mercedes-Benz India MD and CEO Santosh Iyer, the biggest growth for the brand in the last year came from the TEV (top-end vehicle) segment, where they have grown by 69 per cent
Santosh Iyer further added that the share of its TEV has increased to 22 per cent of the company's total sales, up from 12 per cent in pre-Covid year of 2018
Santosh Iyer was quoted saying, "We have grown at 69 per cent and we will be launching more products there. We have sold more than 3,500 cars only in TEVs in 2022”
Mercedes-Benz will launch more EVs to enhance product portfolio to add to the existing models EQC, EQB, EQS 53 AMG and EQS 580
MD & CEO Santosh Iyer said, "We are looking at profitable and resilient growth. We are aiming for double-digit growth."
Story by: Anshula Raj
Designed by: Mohsin