Nike sold a virtual pair of sneakers from its Dunk Genesis Cryptokicks range priced between approx. Rs 2 lakh and Rs 3.71 crore ($2,500 and $449,000) a pair
Nike’s virtual sneakers worth Rs 3.71 Crore
Virtual NFT Fashion Line by Nike, Gucci
Even as NFT mania died down, global fashion brands like Nike and Gucci are investing in tangible use-cases for intangible digital tokens in the form of NFT fashion line
NFT clothing line by other fashion brands
Dolce & Gabbana (D&G), Tiffany, Gucci, and Adidas have also joined Nike to rake in $240 million through NFTs so far
Manish Malhotra who was the first Indian designer to his own NFT clothing line said, “While the concept of spending real money on clothing that does not physically exist is slightly confusing, virtual possessions do generate real sales”
India’s first NFT clothing line by Manish Malhotra
Manish Malhotra’s five-piece NFT collection, his sketch for Kareena Kapoor’s outfit “Illuminous Showstopper” was sold for Rs 2.8 lakh. Other designers with their NFT collections are - Anamika Khanna, Raghavendra Rathore
Famous NFT collections in India
They are being considered as future investments. Rishi Kanoi, one of the buyers of Rs 65,000 worth AK-OK NFT, says, “My avatar can wear it for fashion shows in the digital world in future and only I'll have it"
Who buys NFT Fashion accessories?
Virtual fashion has turned into an entire universe with Nike’s Nikeland, Adidas’ meta land, and virtual fashion shows finding a space for themselves
Metaverse of fashion
The possibilities of virtual fashion are fueled by NFT collection provided there are ways to authenticate NFTs and add life-long royalty-generation features to it
Is NFT fashion just a fad, or the future?
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