Alia Bhatt, Katrina Kaif, Deepika Padukone, Priyanka Chopra and other Bollywood actresses-turned-entrepreneurs in BT MPW 2022
Four leading ladies of Bollywood, Alia Bhatt, Deepika Padukone, Katrina Kaif and Priyanka Chopra have made it to the BT Most Powerful Women List. They are not here for their role in the business of movie-making but because of their entrepreneurial ventures, and their investments in other start-ups, where they display sharp business acumen, knowledge, commitment, and unsurprising confidence
Stars and their New Stripes
Priyanka Chopra
A 20-year veteran of the Hindi film industry, Katrina launched her make-up brand Kay Beauty in 2018. It is a joint venture with Falguni Nayar’s Nykaa termed as Nykaa-KK Beauty. Katrina holds a 41.5% stake in it and the JV is a direct subsidiary of Nykaa. “One of my biggest passions and interests in life from a very young age has been make-up,” says Katrina
Katrina joined Nykaa’s Falguni Nayar to launch
Kay Beauty
“I don’t look at launching brands, but if I am passionate about something and the opportunity arises for me to step into the market, and I feel that I can add something, that is when I take that step,” said the actress and entrepreneur
Katrina Kaif’s
investment mantra
Alia Bhatt is an independent investor in Nykaa and Phool. She co-owns Ed-a-Mamma, a maternity and childrenswear brand and has her own production house, Eternal Sunshine Productions
Alia Bhatt's Ed-a-Mamma
and other investments
“When I invest, I invest in people, I don’t look at balance sheets and turnover. I need to connect with the story”, said Alia
Alia Bhatt’s investment
mantra
Priyanka Chopra Jonas has invested in the online dating site Bumble India and Silicon Valley marketplace Apartment List, among others
Priyanka Chopra's
diverse investments
Deepika co-owns brand 82°E with her fund manager Jigar K Shah. Some of her key investments are in Epigamia, Furlenco, BluSmart, Bellatrix, PlayShifu, Atomberg, FrontRow, Mokobara, Supertails and Nua. She has exited a few of these companies since investing
Deepika Padukone’s
key investments
Deepika
Anushka Sharma has invested in D2C snack brand Slurrp Farm and plant-based meat brand Blue Tribe along with Virat Kohli. Shraddha Kapoor is an investor in MyGlamm and BellaCasa
Anushka, Shraddha's
investment journeys
Yoga and fitness enthusiast Shilpa Shetty is both an investor and the face of D2C brand Mamaearth. She is the ambassador-investor of Fullife Healthcare’s brands Fast&Up and Chicnutrix. She has also launched her own yoga app ‘Simple Soulful’
Shilpa Shetty’s investments:
Health, wellness brands
Another fitness enthusiast Malaika Arora is the investor-brand ambassador of the ayurvedic D2C brand Kapiva. She is also the Co-founder of the brand SARVA Yoga and an investor in Get-A-Way. She has also backed Nude Bowls and The Label Life
Malaika Arora's love for
wellness brands
The list of Bollywood actresses who have donned the hat of entrepreneurs is long and include Taapsee Pannu, Dia Mirza and many others
Bollywood actresses turning
towards the business world
Actresses from the South have also joined the entrepreneur's club. Nayanthara launched her brand, The Lip Balm Company, in 2021, and invested in quick-service start-up Chai Wale. Samantha Ruth Prabhu and Rashmika Mandanna are also turning into entrepreneurs and investors
Actresses-turned-
entrepreneurs in the South
Bollywood actresses also understand the social media game well. With millions of followers on Twitter and Instagram, they are their own brands’ biggest ambassadors. But they are often cautious enough to not be associated with something they don’t believe