Amul has responded to the controversy around Amul Lassi tetra packs being allegedly contaminated by fungus by calling them ‘fake’. Amul Corporation has also sent out an official message informing the readers about the lack of authenticity of the video
Amul tweeted, “We notice in the video that the packs are damaged from the straw hole area. It can also be seen in the video that liquid is leaking from this hole. The fungus development in these packs are due to this hole which the maker of the video is most probably aware of.”
"This is for your kind information that a fake message is being forwarded on WhatsApp and Social Media platforms regarding the inferior quality of Amul Lassi. The creator of the video has not contacted us for clarification, nor the location has been disclosed," added Amul
Meanwhile, netizens pointed out the presence of holes made in the Amul Lassi packs. They said the Amul lassi packets might have been tampered with. This is not the first time a brand has been called out for the quality of its products. Take a look at similar incidents
Earlier, content creator Dhruv Rathee posted a video pointing out the negative impact of packaged juices and drinks on the health of consumers, especially children
The video by Dhruv Rathee, which shows packets of Real Juice, went viral and led to Dabur India filing a plea with Calcutta High Court to delete the video. The video has been removed from social media platforms
In April, influencer Revant Himatsingka posted a video claiming high sugar content in Bournvita powder on his Instagram page 'Foodpharmer'. He rephrased the health drink’s tagline, ‘Tayyari jeet ki’ into ‘Tayaari diabetes ki’
Bournvita filed a complaint against Revant Himatsingka, following which the video was taken down. Though, ASCI ruled that the company must mention the sugar content on its packaging label
Meanwhile, a new term ‘de-influencing’ is coming up where social media influencers discourage their followers from consuming a particular product due to certain reasons. They are being called de-influencers. The above instances are some of examples of de-influencing