Amul Girl creator Sylvester daCunha recently passed away leaving behind memories in the form of some iconic Amul ads such as ‘Chaar Chaand lag gaye’ for Chandrayaan 1 mission, ‘Tie-ghtest of wins’ based on 2019 world cup and more. He also gave the tagline - “Utterly, Butterly – Delicious Amul”
Here are some other iconic logos and mascots of some leading brands
Gujarat-based Karsanbhai Patel created the iconic Nirma washing powder girl in 1969. Karsanbhai's daughter's name was Nirupama, but he affectionately referred to her as Nirma. He went on to create a jingle for his detergent and advertised it on television
We all remember the iconic clown sitting in front of the Mc Donald’s outlets. Ronald McDonald was created as part of fictional land world of McDonaldland. Ronald McDonald, also known as Hamburger-Happy Clown, was created along with Mayor McCheese, Hamburglar, Grimace, Birdie the Early Bird and Fry Kids. Ronald McDonald made its first appearance in 1965
Kentucky Fried Chicken founder Colonel Sanders himself became the mascot for one of the leading fast-food chicken restaurant chains. Earlier, an animation version of Sanders was voiced by Randy Quaid for TVC
Parle Products began manufacturing biscuits in 1939. It was earlier branded as Parle Gluco Biscuits and later renamed as Parle-G. The "G" in the name originally stood for Glucose, though a later brand slogan also stated ‘G for Genius’. The face of Parle-G girl was created by Maganlal Daiya in the 1960s
Air India is known by its mascot Maharaja. Its recent takeover by Tata Sons was termed as, ‘Maharaja Comes Home’. The mascot was created by Bobby Kooka, the then commercial director of Air India, and Umesh Rao, an artist with J Walter Thompson Limited in 1946. The Maharajah was given a makeover in 2015 and the brand is represented by a younger version. Air India’s logo consists of a flying swan with the wheel of Konark inside it
Pillsbury got famous for its Pillsbury Doughboy, which could be seen hopping around in the advertisement. The mascot was created by Rudy Perz from Leo Burnett
Duracell battery’s Pink Bunny is a rabbit who appeared as the mascot to promote Duracell Battery Products in 1973. It runs in the ad to show the better performance of the product
Wrigley’s Boomer’s Boomerman
- Lijjat Papad’s rabbit
- Asian Paints' Gattu by renowned cartoonist RK Laxman
- Vodafone's ZooZoo