Baba Ramdev-owned Patanjali Foods launch premium products Nutrela Sports, Nutrela MaxxMillets; Patanjali aims to earn Rs 1 lakh crore revenue in 5 years

Produced by: Bhoomika
Designed by: Mohsin Shaikh

Yoga guru Ramdev co-founded Patanjali Group known for organic and herbal products has launched a premium range of products to boost its profitability. As per Ramdev, these products are aimed at premium consumers and will help create wealth for Patanjali’s investors

Patanjali Foods' new
premium range

Patanjali Foods Ltd. has launched a total of 6 products and 19 SKUs within the range of sports nutrition products

Baba Ramdev-owned
Patanjali Foods Ltd.

- Nutrela Sports, which includes sports drinks and supplements
- Nutrela MaxxMillets with 7 super grains
- Ragi, Jowar, Oats, Wheat, Rice, Maize, and Bengal Gram. It claims to be free of maida, artificial colours/flavours, preservatives, trans fat and cholesterol
- Patanjali Foods biscuits - Ragi Biscuits, 7-grain Biscuits and Digestive Biscuits

List of new products by
Patanjali Foods Ltd 

Patanjali Foods has also launched a premium range of branded dry fruits under ‘Nutrela MaxxNuts’ brand for Almonds, Cashews, Pistachios and Walnuts

Patanjali’s premium-range
of dry fruits

"Indian sports nutrition industry is projected to grow at a CAGR of 18% to Rs 8,000 crore by 2028, as the demand for the sports nutrition products surges," Ramdev owned-FMCG firm Patanjali Foods said in a statement

Baba Ramdev's
press conference

Patanjali Group has set an ambitious target of crossing annual revenue of Rs 1 lakh crore by 2028. Ramdev said that the FMCG firm has already crossed Rs 45,000 crore yearly revenue-mark

Patanjali Group targets Rs 1
Lakh Crore revenue by 2028

Patanjali Foods Ltd was formerly known as Ruchi Soya Industries Ltd. In December 2019, Patanjali Ayurved acquired the bankrupt Ruchi Soya for approx. Rs 4,350 crore. The company was later rebranded as Patanjali Foods Ltd., which also included Patanjali’s biscuits and noodles business

Patanjali Foods acquires
Ruchi Soya

Patanjali Foods Ltd current m-cap is Rs 4,14.60 billion. During the launch ceremony, the share price of the firm increased by 1.60% to Rs 1,141. On March 20, 2023, its share price touched a 52-week low of Rs 851.70 

Patanjali Foods Ltd
share price

Patanjali Ayurved brand also owns Patanjali University in Haridwar and Patanjali Ayurved College. Patanjali Food Ltd. also sells Patanjali Daliya, Patanjali Oil and the entire FMCG product line of Ruchi Soya

Patanjali Ayurved