Bharat Matrimony shared an ad on its social media accounts on the occasion of Holi, which sparked a row
This year, Holi coincided with International Women’s Day and Bharat Matrimony’s ad was on women’s safety during the festival of Holi
The matrimonial site’s ad featured a woman covered in Holi colours who starts wiping her face at the start of the video
The ad goes on to show her with a bruised face underneath the colour
The ad’s original caption highlighted how a lot of women have stopped playing Holi due to the trauma they experience through harassment but it was later changed
Many users on Twitter accused the ad of equating the festival of Holi with harassment and #BoycottBharatMatrimony started trending
However, many users also supported Bharat Matrimony for highlighting the issue of women facing harassment during Holi
Recently, Swiggy’s ad on ‘Holi egg’ also sparked a controversy and the food and grocery delivery app removed their billboards after #HinduPhobicSwiggy started trending on Twitter
Jewellery brand Tanishq faced backlash for their ad featuring Neena Gupta, Nimrat Kaur, Sayani Guta and Alaya F, where the stars promoted a cracker-free Diwali
Aamir Khan and Kiara Advani’s ad where after marriage the man moved into the woman’s home faced backlash online for showcasing reversal of ‘tradition’
Fab India’s Diwali ad campaign termed Jashn-e-Riwaaz was slammed online for allegedly hurting Hindu sentiments