Business Today magazine has won three design awards at the New York-based The Society of Publication Designers (SPD)’s annual award function 2022
Business Today Magazine won two Best Spread Design awards for two stories, ‘On Cloud Nine’ by Nidhi Singal, where she wrote about attempts of organisations to move into a multi-cloud environment, and ‘The Transformation of Nestlé’ by Arnab Dutta, where he wrote about how the foods major rebuilt its reputation after the Maggi crisis and is now on its way to becoming a solutions company
Business Today Magazine has also won a Best Spread Illustration award for its story ‘HR Turns SaaS-Y’ by Vidya S, where she wrote about how SaaS start-ups are helping companies iron out kinks in their HR processes
Some of the competitors of Business Today Magazine in the design awards category included The New Yorker, The New York Times Sunday magazine, The New York Times Sunday magazine for Kids, Garden and Gun, The Economist, Fortune, Fast Company, Bloomberg Businessweek, Buzz, Feed News, ESPN, Fast Company, Forbes Media, The Los Angeles Times National Geographic, NBC News, PBS, News Hour Popular Mechanics, Popular Science, Rolling Stone, Vox The Wall Street Journal and The Washington Post Magazine
Sourav Majumdar, Editor of Business Today Magazine, said, “We are delighted that BT has won these prestigious design honours from SPD. Design is an integral part of a magazine, and at BT we believe that today’s reader demands a product which is an amalgam of both top-quality writing and high visual appeal. These honours spur us to do even better.”
Anirban Ghosh, who designed the Nestle cover story, said, “In this visual, we worked along the idea of a ‘Nest’, which is part of the classic logo of Nestle. We created a semi-circle around the logo to create a mood for the overall story. It’s like showing readers the tip of an iceberg and drawing them into the story.”
“I wished to break the mould of usual design, mulled over AI, machines and so on. I tried something unusual not used in magazines, but in art galleries. I am grateful to my team for supporting such creative ventures. Such work helps break the monotony of typical design and breaks new ground,” said Anirban Ghosh
Nilanjan Das, Group Creative Editor of India Today Group, has won three awards for his illustrations for India Today Magazine. He won two Best Infographics Awards for ‘The New Power Corridor’ published on October 10, 2022, and ‘Cat Stats’ published on September 26, 2022, and the Best Spread Illustration Award for ‘In the dragon’s firing line’ published on Jan 17, 2022
Nilanjan Das said, “In the world of business, Business Today is a path breaker. The design is intelligent and visually stunning, and we have shown it again and again by winning the best design awards around the world. Really proud to be leading such a talented design team.”