From being a waiter to becoming the head of Instagram- Meet Adam Mosseri

Produced by: Bhoomika Aggarwal
Designed by: Manoj Kumar

Adam Mosseri is currently leading the social networking platform Instagram. Under his aegis, Meta launched the Threads app

Adam Mosseri - Head of Instagram

Adam Mosseri has had an extraordinary professional evolution, which was revealed after he shared a post on Threads app chronicling his journey 

Adam Mosseri's
humble journey

Adam Mosseri had humble beginnings as a waiter and then a bartender. He continued to do some odd jobs for financial support as he studied media and information design at New York University Gallatin School of Individualized Study 

Adam Mosseri's post on Threads app

While studying at Gallatin, Adam Mosseri started his own design consultancy called Blank Mosseri. Meanwhile, he did a part-time job as a bartender to fund his dreams. In 2007, he joined PaaS (Platform as a Service) TokBox as its first designer 

Mosseri’s hustle as bartender, design consultant

In 2008, Adam Mosseri joined Facebook (now Meta) as a product designer and went on to become a design manager, then the director and finally the Vice-President, Product

Adam Mosseri joins Facebook (Meta)

In 2018, Mosseri became Instagram's vice president of product and soon after he was made the Head of Instagram

Mosseri climbs the corporate ladder

Adam Mosseri, whose roots lie in Israel, is the person behind the origin and development of the Threads app

Mosseri - Brain behind
Threads app

Adam Mosseri had earlier revealed how a late-night call from Meta Founder and CEO Mark Zuckerberg led to the birth of the Threads app, a rival to Elon Musk-owned Twitter 

Mosseri and Mark Zuckerberg's call

Threads app currently has 130 million users, as per investment research platform Quiver Quantitative. Notably, the Threads app hit 100 million users in just 4 days of its launch on July 6 but witnessed a drastic dip in users and time spent on the app

Threads app: No of users