The Good Glamm Group Buys Stake In Twinkle Khanna's Tweak India
Tweak India Stake: A 51% buy in
The Good Glamm Group, with a major buy-in of 51% stake, has bought into digital media company Tweak India
About Twinkle Khanna's Tweak
Twinkle Khanna founded Tweak India in 2019. Khanna is an author, columnist, interior designer, film producer and a former actress
Cash & Stock Deal
Tweak India reaches the Tier 1 demographic with its relatable spins on issues from finance, pop culture and wellness to relationships, style and sustainable living
Tweak reaches the Tier 1 demographic, which Good Glamm Group will now be able to leverage
Reaching Tier 1
The Good Glamm Group- Tweak India Deal
Post-acquisition, Tweak India will function under Good Media Co-led by Priyanka Gill
Twinkle Khanna’s role
Twinkle Khanna will continue to remain Tweak’s CEO and also become a shareholder of the Good Glamm Group
About Good Media
The Good Media Co which owns Good Glamm Group comprises digital platforms like POPxo, ScoopWhoop, BabyChakra and MissMalini Entertainment
Diverse Audience
With this acquisition, Good Glamm Group will have a diverse audience across Tier-1, Tier-2 and Tier-3 cities
Good Media Co's Monthly Impressions
The Good Media Co now generates over 4 billion monthly impressions. The company has over 200 million unique users
What Twinkle Khanna says
This strategic partnership will give Tweak India a cohesive platform to grow and optimise our strengths.
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