Actress Kriti Sanon has launched her own skincare brand Hyphen along with PEP Technologies, the parent company of mCaffeine
On her 33rd birthday, Kriti Sanon wrote, “Happy Birthday to me! It’s finally here! Today, on 27th July 2023, my heart is filled with joy and gratitude as I welcome you all to our world of HYPHEN!”
According to its website, HYPHEN products start as low as Rs 449 and end at Rs 649. Kriti Sanon has launched four products and they have been clinically tested and PETA-certified. Bhediya star Kriti is not the only Bollywood actor to own her own brand, here are other actors who have have turned into entrepreneurs
Termed as India’s first homegrown fitness brand, Hrithik Roshan’s HRX offers athleisure products such as T-shirts, sneakers, joggers and much more
In 2022, Deepika Padukone launched the self-care brand 82°E, featuring products made using Indian ingredients. Pronounced Eighty-Two East, the brand’s name is inspired by the meridian that runs longitudinally through India and defines the standard time of the country. Apart from this, Deepika also owns another fashion brand All About You
Rocky Aur Rani Kii Prem Kahaani star Alia Bhatt launched her own brand Ed-a-Mamma in April 2021 focusing on maternity clothing and kidswear. There were reports that Reliance Brands, a part of Reliance Industries’ retail arm Reliance Retail Ventures, is in talks to fully acquire Ed-a-Mamma for around Rs 300 crore to Rs 350 crore
Katrina Kaif-owned Kay Beauty is a beauty and cosmetics brand. Launched in June 2023, it is a joint venture with Falguni Nayar’s Nykaa termed as Nykaa-KK Beauty. It has products for all the age groups and skin tones
As the name suggests, Priyanka Chopra’s brand Anomaly Haircare offers haircare products in recyclable packaging. The brand launched in India in 2022
With Nush, Anushka Sharma has tried to bring her personal styling to the masses. She has focused on launching affordable clothing ranging from athleisure to loungewear and other categories
Apart from them, some other Bollywood celeb-owned brands include Salman Khan’s Being Human, Sunny Leone’s Star Struck and Lara Dutta’s Arias