India's online food delivery market sees newcomer Open Network for Digital Commerce or ONDC offering better deals than the established giants
People are posting screenshots of how cheap food delivery is via ONDC as compared to Zomato, Swiggy, thus giving popularity to the platform designed and developed by the government
Open Network for Digital Commerce (ONDC) is a non-profit platform developed by the Indian government. It was built with the aim to connect buyers and sellers online without any middlemen.
Nandan Nilekani, Infosys co-founder, believes ONDC can create equal opportunities for all players and create a level playiong field
ONDC charges a 3% commission, significantly lower than up to 25% charged by Zomato and Swiggy
ONDC partners with eKart, Dunzo, Delhivery, and others for delivery instead of having in-house partners
Customers can access ONDC through online store fronts like Paytm , Meesho, Spice Money, etc
ONDC is not as popular as other e-commerce platforms, resulting in fewer orders for vendors and limited choices for customers
If ONDC can overcome the challenges that it faces, it could disrupt not just food delivery but all of e-commerce in India