Biscuit brand Parle has yet again emerged as the most chosen in-home brand among fast moving consumer products (FMCG), as per the latest edition of Brand Footprint, Kantar Worldpanel's annual rankings of the most chosen consumer brands in India
The Brand Footprint study ranks the most chosen (in-home and out-of-home) FMCG brands based on consumer reach points (CRPs). CRP considers how many consumers are actually buying a brand and the frequency at which these purchases are made in a calendar year
With a CRP score of 7,449 million, Parle holds the top spot for a record 11th year in a row, followed by Britannia at a score of 6,691 million. Amul, Clinic Plus, Tata Consumer Products, Nandini, Colgate, Surf Excel, Aavin and Sunfeast have been ranked in top 10
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Meanwhile, Britannia, with a CRP score of 498 million, grabbed the top spot in the top ten most chosen out-of-home (OOH) brand category. It is followed by Haldiram’s, Cadbury, Balaji, Parle, Lay's, Amul, Kurkure, Sunfeast, Bingo!
Parle Products, which houses brands including Parle G, Monaco and Melody, became the country’s first packaged food company to cross $2 billion in annual revenues during FY22, as per an ET report
The report further revealed that the five most chosen OOH beverage brands in India are Frooti, Thums Up, Amul, Maaza and Sprite. Frooti topped the list with a CRP score of 57 million
Overall, the report measures over 408 brands and 107 billion CRPs under the categories of food, home care, health and beauty, beverages and dairy. Consumer reach points have increased almost 50 percent in last five years, the report pointed
‘Beverages’ was the fastest-growing category in 2022. Dairy brands had lower penetration but higher frequency to have more reach points, the report said
Four new brands - Balaji, Lux, Sunsilk, and Nirma joined the Billion CRP club in 2022. Over the last five years, the number of brands in the billion CRP club has increased from 16 to 28