Evan Spiegel, co-founder & CEO of Snap Inc, had an in-depth conversation with Sourav Majumdar, Editor, Business Today, and Krishna Gopalan, Executive Editor, Business Today Magazine, at Amanbagh in Rajasthan. In this exclusive interview, Spiegel delved into AR tools, Snapchat’s India focus, the potential and misuse of AI, deepfakes and much more
In the exclusive interview, Snap Inc CEO Evan Spiegel talked about Snapchat’s India growth, where the app has crossed 200 million subscribers in just 2.5 years. He said, “I’m so excited about the opportunity we have to be able to continue growing our business.”
Talking about how their product Snapchat has been receiving massive response and engagement in India, Evan Spiegelaid said, “There are folks who are creating videos, showing them their friends expressing themselves and communicating with Snapchat. So, it's been so exciting to see the way that our product is resonating here in India.”
As Snapchat’s target audience is the 13-34 age group, India affords a big opportunity for the platform. “It is quite incredible to just watch how people have been using augmented reality in India and showing their videos to friends. To me it is clear that there is a big opportunity to be in India apart from this being a great time as well to do that,” said CEO Evan Spiegel
“Since so many people love using our cameras and expressing themselves with friends and brands, it allows them to engage with their AR tools. It means sharing the AR effects with their friends and that that can help drive business results for them as well,” said Snap Inc CEO Evan Spiegel
Snap Inc CEO Evan Spiegel is bullish about the use cases of Artificial Intelligence. “I believe AI is really going to be an empowering creative tool for humanity,” Spiegel told Sourav Majumdar, Editor, Business Today
Two popular actresses Rashmika Mandanna and Katrina Kaif became victims of deepfake technology recently as their deepfake video and deepfake image went viral on social media. When asked about the misuse of emerging technologies and if guardrails are needed, Snap Inc CEO Evan Spiegel said, “With the explosion in content creation that’s being powered by AI, I think it is becoming more and more important to authenticate real news.”
Snap Inc CEO Evan Spiegel explained how Snapchat being a closed content platform helps ensure that the content adheres to their content guidelines as only approved publishers are allowed to post content. He added, “We should assume that more and more of the content that we see has been created by Artificial Intelligence or may not be accurate. So, in fact it is important to authenticate the real news and assume that the news that we see or articles that we see, that is not authenticated or not from a publisher we trust, may not be real.”
During an exclusive conversation with Business Today, Snap Inc Co-founder and CEO Evan Spiegel talked about expanding Snapchat’s advertising offering in India, which would help support the growth of the economy