Vineeta Singh, SUGAR Cosmetics CEO, on her relationship with co-judges at Shark Tank India, and more at BT MPW 2022
Produced by: Bhavya Kaushal
Designed by: Mohsin
Vineeta Singh, CEO of SUGAR Cosmetics, garnered fame post her stint in the Indian business reality show, Shark Tank India
Garnering popularity
The entrepreneur also got trolled and faced flak for various reasons including not investing in a start-up in the same sector, negotiating too much with entrepreneurs, among other things
Trolled and criticised
Singh explained how she faces trolls and more at Business Today’s 'Most Powerful Women in Business' awards event in Mumbai
Handling trolls and more
Fame comes with its fair share of struggles, Singh said. “When you are running your own business you rarely get honest feedback. So when you suddenly put yourself out there, there is a lot of love but a ton of feedback,” she said
'Fame has a price'
Vineeta Singh
She also said “I think it (trolls) has made me strong enough to handle criticism better”
'Criticism makes you strong'
Shark Tank India, despite the criticism, attracted humongous attention and became a popular reality show. Did Singh expect this kind of response? Her answer is no
Shark Tank India’s
popularity
“The idea of people sitting in front of the television at 9 pm or 10 pm and watching people negotiate seemed very absurd. But they (SONY TV) pulled it off!” she beamed
Something new for Indian
viewers
The entrepreneur and investor also shared her experience of pitching her company in front of the sharks along with her husband Kaushik Mukherjee (co-founder of SUGAR)
Pitching SUGAR before
sharks
Sugar
“Putting yourself in front of 14 cameras, being vulnerable, and talking about your business is very hard,” she recalled. The show wrapped in March but Singh has a truckload of memories to go back with