Zomato and Blinkit: A Billboard-Bollywood Collab

[{ "selector": ".wolls-a", "duration": "1500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Zomato and Blinkit’s Collab

Zomato and Blinkit have come together for a very interesting and drama filled collaboration [{ "selector": ".sitor-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".mwoer-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 468px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }]

A Bollywood Touch
To The Collab

The collaboration between Zomato and Blinkit, pertains mainly to the billboard advertisement where a popular Bollywood dialogue is used to catch the eye of the customers [{ "selector": ".mqtpm-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".ptmqe-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 428px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }]

Zomato Blinkit
Turn-Around The
Famous Dialogue

The two billboards - one for Zomato and one for Blinkit - showcased a part of the popular dialogue from the 2002 film, Maa Tujhhe Salaam [{ "selector": ".szuzq-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".fufsu-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 433px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }]

“Dhoodh Mangoge…”
Popular Dialogue From
Maa Tujhe Salaam

The content that the two ads by Zomato and Blinkit used was inspired by the movie dialogue, “Doodh mangoge, Kheer denge; Kashmir mangoge, cheer denge.” [{ "selector": ".qjtjb-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".gqfgo-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 432px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }]

Dialogue’s Twisty
Variation: Blinkit

Zomato and Blinkit's advertisement collaboration twisted this dialogue. The grocery delivery app Blinkit’s yellow billboard read: "Doodh mangoge, doodh denge” [{ "selector": ".zgquo-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".annjm-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 416px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }]

Zomato’s Twisty Reply

“Kheer mangoge, kheer denge,” was the slogan which appeared on the food delivery app Zomato’s billboard, thereby mirroring and complementing Blinkit’s billboard [{ "selector": ".bisan-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".dqqel-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 393px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }]

Zomato Takes The
Collab To Instagram

Zomato posted this advert on Instagram in collaboration with Blinkit. The post was captioned as, “Insta collab featuring a billboard collab.” The post has received over 65,000 likes [{ "selector": ".bnjmq-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".ogbud-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 431px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }]

Zomato and Blinkit

Zomato is a very popular food delivery app, which recently launched its intercity food delivery feature. Blinkit, formerly known as Grofers, is a grocery delivery app [{ "selector": ".pdoqp-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".bwigr-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-323.0000912444759px)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }]

Zomato Acquires Blinkit

Zomato acquired Blinkit (formerly Grofers) in an all-stock deal of Rs 4,447 crore in June 2022 [{ "selector": ".zrsbg-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".dxwcq-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(-320.0000912444759px)", "opacity": "1"}, {"offset": 1, "transform": "translateX(0)", "opacity": "1"} ] }]

Shark Tank India Season 2 Episode 1: Highlights, Recap

Produced by: Sonali Designed by: Mohsin [{ "selector": ".wassk-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".gzbtl-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".sfjwr-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }] Click Here

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Zomato and Blinkit: A Billboard-Bollywood Collab

Zomato and Blinkit’s Collab

A Bollywood Touch To The Collab

Zomato Blinkit Turn-Around The Famous Dialogue

“Dhoodh Mangoge…” Popular Dialogue From Maa Tujhe Salaam

Dialogue’s Twisty Variation: Blinkit