Adipurush, starring Prabhas, sees massive fall after great weekend business at box office; here's what caused it 

Produced by: Mehak Agarwal 
Designed by: Mohsin Shaikh

Monday spelled doom for Prabhas’ Adipurush as the film’s box office business went downhill. Adipurush registered a colossal drop of 75 per cent in box office earnings on Monday

Adipurush box office
business dented 

The film could only manage to make around Rs 16 crore on its first Monday, taking its total domestic box office numbers to Rs 250.10 crore

Adipurush Monday
box office 

Film critic and trade analyst Sumit Kadel said a crash on weekdays was inevitable because of never-seen-before negativity around this film on ground. He added audiences rejected the creative liberties taken by the makers of this film to portray Ramayana

Why did Adipurush's box
office collapse? 

The movie has been mocked widely on social media ever since it released in theatres. Film enthusiasts have criticised Adipurush for its depiction of Ramayana characters especially Lord Rama and Meghanad. They were also incensed with the way Vibhishana’s wife Sarama was portrayed in the film

Twitter users give
negative reviews 

Negative reviews and social media criticism triggered massive ticket cancellations. People cancelled their tickets booked well in advance as they believe they wouldn’t want to pay their hard money to watch Adipurush

Massive advance
booking cancellations 

Multiple theatres across India witnessed fierce protests. In videos on social media, protestors can be heard shouting slogans against the movie and its creators

Protests against Adipurush
makers in theatres 

Adipurush row: A group of people protested in Lucknow on Wednesday, expressing their displeasure over the Prabhas film. The protestors were later detained by Hazratganj Police

People protest in Lucknow 

Acharya Satyendra Das, Ram Janmabhoomi head priest, said that the dialogues of Adipurush are shameful and that it should be banned immediately. He added the film presents Lord Rama, Lord Hanumana and Ravana in “totally different manner”

‘Film should be banned
immediately’: Ram
Janmabhoomi head priest 

Amid dwindling domestic box office and protests in theatres, All India Cine Workers Association (AICWA) wrote to PM Modi and urged him to stop screening the movie and immediately order a ban on Adipurush. They further said: “We need an FIR against director (Om Raut), writer (Manoj Muntashir Shukla), and the producers of the film”

Cinema workers body
writes to PM Modi 

Adipurush writer Manoj Muntashir told Aaj Tak that Lord Hanumana or Bajrangbali was a devotee and not a God. Muntashir said: “He (Lord Hanumana) does not talk like Lord Rama. Bajrangbali does not talk philosophical stuff. Bajrangbali is a devotee and not a God. We made him a God because his devotion towards Lord Rama had that sort of power”. 

Manoj Muntashir’s
controversial statement
on Lord Hanumana