Revealed! The secret of Shah Rukh Khan's ‘dirty shoes’ worth Rs 70,000

SRK’s sneakers go viral

Shah Rukh Khan’s ₹70,000 Golden Goose sneakers are causing a buzz online for their intentionally “dirty” look, blending luxury with a rugged style.

Iconic star logo sneakers

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Celebs love it

[{"selector":"#anim-d7314983-ea1f-4aaf-98f5-b98957f73165 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Taylor Swift, Justin Bieber, and now Shah Rukh Khan have embraced Golden Goose’s lived-in sneaker style, boosting its luxury status globally.

Trendy yet distressed

[{"selector":"#anim-b95b8a92-7be7-47c9-b5f6-a761e2956939 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(16.457152770967554%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Golden Goose sneakers mimic the appeal of ripped jeans—premium, stylish, but made to look worn out. They cater to those who embrace imperfection.

Custom creations

[{"selector":"#anim-9f8120df-a7fe-49db-ba9b-a7be5e01da2f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Golden Goose offers customization, making their dirty-looking sneakers even more appealing to fashion-forward buyers who value individuality.

Premium with a worn look

[{"selector":"#anim-508aea99-e0a7-49b0-b59a-445e2a959958 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-19.52540505198907%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Though they appear distressed, Golden Goose sneakers are crafted from high-quality materials, justifying their hefty price tag despite the rugged appearance.

The new in thing

[{"selector":"#anim-4c17a793-8b72-4a3a-8617-30b0e4e18ff6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(3.1249997155643165%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Shah Rukh Khan’s choice of Golden Goose sneakers reflects a growing trend of celebrities favoring casual, high-end fashion with a worn-out twist.

What next?

[{"selector":"#anim-e2ed1423-f375-4b0c-8054-58420a70a2f7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-1.9213514457997132%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Golden Goose is moving beyond footwear into accessories, looking to sustain growth while continuing to focus on customization and unique style.

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