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Revealed! The secret of Shah Rukh Khan's ‘dirty shoes’ worth Rs 70,000

Produced by: BT Desk

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SRK’s sneakers go viral

Shah Rukh Khan’s ₹70,000 Golden Goose sneakers are causing a buzz online for their intentionally “dirty” look, blending luxury with a rugged style.

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Iconic star logo sneakers

Golden Goose sneakers, known for their signature star logo, stand out for their worn-out appearance despite being high-end, premium footwear.

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Celebs love it

Taylor Swift, Justin Bieber, and now Shah Rukh Khan have embraced Golden Goose’s lived-in sneaker style, boosting its luxury status globally.

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Trendy yet distressed

Golden Goose sneakers mimic the appeal of ripped jeans—premium, stylish, but made to look worn out. They cater to those who embrace imperfection.

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Custom creations

Golden Goose offers customization, making their dirty-looking sneakers even more appealing to fashion-forward buyers who value individuality.

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Premium with a worn look

Though they appear distressed, Golden Goose sneakers are crafted from high-quality materials, justifying their hefty price tag despite the rugged appearance.

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The new in thing

Shah Rukh Khan’s choice of Golden Goose sneakers reflects a growing trend of celebrities favoring casual, high-end fashion with a worn-out twist.

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What next?

Golden Goose is moving beyond footwear into accessories, looking to sustain growth while continuing to focus on customization and unique style.