Produced by: Tarun Mishra
On Sunday, Shah Rukh Khan took to social media to introduce the latest collection from his son Aryan Khan's clothing brand, DyavolX. The unveiling came in the form of a striking poster featuring Aryan Khan and his sister Suhana Khan, signalling the release of the new line titled ‘Triple Threat. X-2.’
The collection offers a diverse array of clothing options, including hoodies, T-shirts, crop tops, and denim jackets, catering to various style preferences and fashion sensibilities.
The prices for items in the collection range from a modest Rs 16,000 to a more premium Rs 99,000, ensuring accessibility across different budget brackets.
A significant highlight of the collection is Aryan Khan's debut denim jacket design, priced at Rs 99,000, marking a significant milestone in his journey as a fashion designer.
Despite the seemingly high prices, they are relatively lower than those of Aryan’s debut collection in 2023, where a single piece was priced at a staggering Rs 2 lakh.
Aryan Khan's previous collection garnered immense popularity, with signature items, such as Shah Rukh Khan’s hoodie adorned with an ‘X,’ selling out within hours of their release, priced at Rs 2,00,555.
In a previous interview with GQ, Aryan Khan shed light on his father Shah Rukh Khan’s integral role in maintaining a delicate balance of sanity and maturity within their brand's edgy image. Aryan emphasized that while the brand exudes contemporary vibes, his father's perspective adds a touch of maturity and respectability.
Aryan further elaborated on their collective vision to appeal to a wide demographic, spanning from younger to older generations. He emphasized the importance of incorporating perspectives from both ends to ensure that the brand resonates with individuals of all ages and preferences.