IPL Decoded: Check business model, ROI, CSK & other teams' brand valuation and more

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IPL: World's second most
valuable league

The Indian Premier League has emerged as the world's second most valuable sports league with brand value of $8.4 billion. It is only behind the National Football League (NFL), which is valued at $10.8 billion [{ "selector": ".splmw-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 441px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".lddua-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Decoding IPL: Business
model, ROI

IPL 2023 is close to culmination with only two matches remaining. Treelife, a legal & finance firm focussed on startups, emerging businesses & investors has released a report decoding the league [{ "selector": ".comgr-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 444px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".gadms-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

IPL business model unpacked

According to Treelife, IPL's business model includes income from Media rights, Sponsorship deals, Team sponsorship and Franchise sales. The league earned Rs 48,390 crore for 5 years (based on data for the period 2022-23) from just media right alone [{ "selector": ".ptlsb-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 411px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".rqdqf-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

How BCCI earns money from IPL

According to the Treelife report, BCCI collects 100% from franchise sale, 50% from the central pool of title & associate sponsorship, and media broadcasting rights. It also gets 20% from stadium collections [{ "selector": ".ajbaw-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 431px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".biqrq-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

How IPL teams and
players earn

The IPL teams earn from sponsorships, prize money and advertisement. 80% of the stadium collection goes to the home teams. The stream of income for players in IPL includes bid price, retainer fee, player awards and advertisement [{ "selector": ".qdejs-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 431px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".lnkcp-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

IPL Teams' brand valuation

As per the Treelife report, MS Dhoni-led Chennai Super Kings' (CSK) current valuation stands at Rs 9,442 crore. Rohit Sharma-led Mumbai Indians' (MI) current valuation is estimated at Rs 10,673 crore [{ "selector": ".fxlrl-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 441px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".tpjmf-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

CSK brand value

The brand valuation of Chennai Super Kings (CSK), Kolkata Knight Riders (KKR), Mumbai Indians (MI), and Rajasthan Royals (RR) has appreciated 2,445%, 2,851%, 2,241%, and 2,901% respectively, according to the Treelife report [{ "selector": ".xzszr-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 421px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".uofdi-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

LSG, Gujarat Titans
brand value

Lucknow Super Giants' and Gujarat Titans' brand value has appreciated 24% in the last one year to Rs 8,825 crore and Rs 6,979 crore respectively [{ "selector": ".urfbj-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 464px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".lurpw-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Investment returns:
IPL vs Stock market

Here's a comparative analysis showcasing the potential outcome if you had invested Rs 1,00,000 in IPL teams versus the stock market [{ "selector": ".aepig-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 464px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".tcjef-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Where IPL stands with
other leagues

IPL’s most valuable franchise, the $1.3 billion Mumbai Indians is now worth more than USA and Canada’s 6 MLB (Major League Baseball) teams and 27 NHL (National Hockey League) teams, and every MLS (Major League Soccer) team in the US [{ "selector": ".uektp-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 414px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".fdkcq-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

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IPL Decoded: Check business model, ROI, CSK & other teams' brand valuation and more

Produced by: HarshitaDesigned by: Mohsin Shaikh

IPL: World's second most valuable league

Decoding IPL: Business model, ROI

IPL business model unpacked

How BCCI earns money from IPL

How IPL teams and players earn

IPL Teams' brand valuation

CSK brand value

LSG, Gujarat Titans brand value

Investment returns: IPL vs Stock market

Where IPL stands with other leagues

Produced by: Harshita
Designed by: Mohsin Shaikh