McDowell's, Royal Stag, Imperial Blue: Whiskey is king in India, one of the fastest-growing alcohol markets

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The Millionaires’ Club

The Millionaire’s Club, is an annual list featuring spirit brands around the world that record annual sales volumes exceeding 1 million in 9-litre cases [{ "selector": ".leqpx-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 469px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".trtot-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Jinro: The topper of Drinks
International’s The
Millionaires’ Club list

Korean Soju brand Jinro has once again topped the list of Drinks International’s The Millionaires’ Club having sold more than 100m 9-litre cases in 2022. The South Korean giant has been at the top of the industry’s million-case brands in every edition of the Millionaires’ Club since they began reporting in 2001 [{ "selector": ".ouqwc-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 394px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".aqdbf-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Indians & Whiskey

According to the survey, India stands out among the countries in the list and Indian whiskeys are the most sought-after alcohol type. In the list of whiskeys globally, Indian whiskeys have a dominating presence. The top three entries are Indian whiskeys McDowell’s, Royal Stag and Imperial Blue [{ "selector": ".xdnwr-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 394px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".mpxie-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

McDowell’s Whisky

According to Drinks International’s The Millionaires’ Club 2023 report, McDowell’s Whisky is the highest-selling whiskey brand, and the overall third-highest-selling alcohol brand with a growth of 2.3 per cent [{ "selector": ".oniaw-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 424px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".dbban-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Royal Stag

The Millionaires' Club 2023 report from Drinks International places Royal Stag in sixth place with sales of 27.1 million cases, a 21% increase [{ "selector": ".mjcnd-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 454px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".ouecb-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Imperial Blue

Imperial Blue bagged the 7th spot on the list with sales of 24 million cases [{ "selector": ".sppjt-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 454px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".bswje-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Blenders Pride

Another Indian Whisky to find a spot on the Drinks International’s The Millionaires’ Club 2023 report was Blenders Pride at the 17th spot with sales of 9.5 million cases in 2022 showing a 18.8% growth [{ "selector": ".zzpbw-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 454px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".cptou-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

8PM

The Indian Whisky Brand- 8PM was at the 21st spot and saw sales of 9.1 million cases showing a decline of 5.2% [{ "selector": ".ftfnt-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 454px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".dpnqd-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Royal Challenge

On the 29th spot was Royal Challenge that sold 7.2 million cases projecting a significant growth of 53.2 per cent in 2022 [{ "selector": ".xqrtj-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 454px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".ptsoj-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Smirnoff

Amongst the list of vodka brands that made to the list, Diageo’s Smirnoff emerged on the 4th spot with sales of 28.1 million cases showing a growth of 6% [{ "selector": ".ufnxo-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 454px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".bocis-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Absolut, Magic moments
and Grey Goose

Pernod Ricard’s Absolut, Radico Khaitan’s Magic Moments, and Bacardi’s Grey Goose are some of the other sought-after vodka brands in the world according to The Millionaires’ Club list with sales of 13 million, 4.8 million, 4.2 million cases in 2022 respectively [{ "selector": ".gagqm-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 404px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".mpmxn-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

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