This 'Rolex' watch was once auctioned for Rs 150 crore: All about story of 'Daytonna'
Produced by: Tarun Mishra Designed by: Manoj Kumar
Origins of the Rolex Daytona
The Rolex Daytona's story begins in the 1930s, during a time when Rolex strengthened its association with motorsports. Sir Malcolm Campbell, a British race car driver who set multiple speed records at Daytona Beach, became one of Rolex's first ambassadors, linking the brand to racing.
Pre-Daytona Era (1930s-1950s)
Before the Daytona name was introduced, Rolex began experimenting with chronograph watches. The brand released models like reference 2303 and later the "pre-Daytona" references 6034 and 6234, which featured design elements that would eventually shape the Daytona.
Credit: timeandwatches.com
Rolex and Daytona International Speedway
In 1959, Daytona International Speedway was built, becoming a focal point for motorsports. Rolex saw an opportunity and became the official timekeeper for the Speedway in 1962, aligning the brand more closely with high-performance racing.
Credit: Christie's
Launch of the Rolex Daytona (1963)
In 1963, Rolex introduced the first Daytona watch, reference 6239. The name "Daytona" was inscribed on the dial, cementing the timepiece's connection to the racing world and emphasizing its role as a precision instrument for motorsports.
Credit: : Amsterdam Vintage Watches
Paul Newman's Connection to Daytona
Actor and race car driver Paul Newman popularized the Rolex Daytona when he wore a specific version, the reference 6239 with an exotic dial, now known as the "Paul Newman Daytona." The watch's distinctive design made it highly desirable among collectors.
Credit: : Rolex
Record Auction Sale
Paul Newman's personal Rolex Daytona, featuring the engraved message "Drive Carefully Me," was auctioned for $17.8 million in New York, becoming one of the most expensive watches ever sold.
Role of the Daytona in Watchmaking
Over time, the Rolex Daytona has evolved into one of the most iconic timepieces, revered for its design and performance. It remains a symbol of precision, innovation, and the enduring relationship between Rolex and the world of motorsports.
Credit: : Phillips