‘117 BPM’ : The science behind Baby Shark song’s addictive appeal with children
Produced by: Manoj Kumar
Brain Trigger
The repetitive lyrics of Baby Shark activate dopamine release, targeting pleasure centers in the brain, making the song irresistible, especially for children.
Family Connection
Featuring relatable characters like Mommy, Daddy, and Baby, the song fosters emotional bonding, activating reward systems in young listeners’ brains.
Rhythm Drive
At 117 BPM, the song’s upbeat tempo stimulates movement systems in the brain, creating a physical urge to sync and groove along.
Visual Delight
Bright visuals and simple choreography in the video enhance its appeal by creating a multi-sensory experience that captivates young viewers.
Cultural Autonomy
Emerging from internet culture rather than traditional settings, the song gives children a sense of discovery and ownership, fueling its viral spread.
Algorithm Boost
YouTube’s algorithms amplified Baby Shark’s reach, categorizing it across children’s songs and toy content, ensuring global exposure.
Arousal Peaks
Research reveals that the tempo of Baby Shark increases beta wave activity in the left temporal brain region, enhancing engagement and arousal.
Movement Spark
The rhythm activates the motor cortex, even in listeners who remain still, demonstrating how the beat sparks a desire to move.
Perfect Formula
With its simple melody, catchy lyrics, and algorithmic support, Baby Shark became the perfect storm of viral success, as seen in numerous studies.