Produced by: Tarun Mishra Designed by: Manoj Kumar
A US-based South Indian restaurant has renamed the humble dosa as "naked crepe," surprising many, including industrialist Harsh Goenka.
Chairman of RPG Enterprises, Harsh Goenka shared an image on social media showcasing the menu with the new fancy names, expressing how these names diminish the charm of traditional dishes.
The menu also lists vada as "dunked doughnut delight" and idli as "dunked rice cake delight," adding to the unusual renaming trend.
The post has gone viral, accumulating over 54,000 views and nearly 500 likes, sparking varied comments from users.
Comments ranged from surprise at the high prices to jokes about the renaming, with some lamenting the loss of traditional names and others finding humor in the situation.
The menu shows dosa priced at $17.59 (₹1,400), idli at $15.39 (₹1,300), and vada at $16.49 (₹1,400), prompting reactions about the high cost.
The restaurant, Indian Crepe Co., located in Framingham, USA, offers a variety of South Indian vegetarian dishes, as noted by Uber Eats.
Many users noted the cultural shift and the attempt to blend traditional Indian dishes into a Western culinary context, often with humorous observations.
While some found the renaming amusing, others missed the traditional names and highlighted the cultural significance of dishes like dosa, idli, and vada.