10 Hot Consumer Trends of AI-Powered Future: Ericsson ConsumerLab

Produced by: Pranav Dixit

AI-Powered Future

New research from Ericsson ConsumerLab called 10 Hot Consumer Trends 2030s - the AI-Powered Future, captures responses from 6,500 early adopters in 13 cities around the world regarding AI scenarios in the 2030s.

Artificial Shoppers

Will personal AI assistants bring about the end of advertising? 75 percent predict AI shopping assistants that screen out advertisements. Just as many also say big tech companies will use these shopping assistants to influence consumer purchases.

Generative Fashion

Will fashion trends be dictated by AI in the future – or will “100 percent human made” be the new black in 2030? In the 2030’s humans will use plastic surgery to get the right AI-generated beauty standard look, according to 6 in 10.

Sentient Screenplays

AI cloned friends are set to appear in your generatively created movies – 68 percent foresee the ability to AI clone their friends to be part of their stories.

Human Digital Twins

Nothing left to chance: AI reduces uncertainty by simulating anything in daily life – 50 percent think people will simulate their marriages for future changes or divorce.

Programmed Progeny

AI-assisted childcare promises relief for parents but concerns over loss of human empathy loom large - 74 percent foresee AI assistants in parenting boosting children’s technical skills but diminish creative/emotional intelligence.

Govern by AI

Public AI may improve society but is likely to be challenged by corporate AIs. – 72 percent believe corporate AIs will outsmart societal AIs.

Empower-less Employees

AI may boost your work performance but also strip it of meaning – 67 percent believe that AI will be necessary to get good job positions.

Data Disorder

Regulation or a digital wild west, consumers’ future depends on who controls data – 75 percent think new regulations will allow citizens to opt out.

AI Running Wild

More interconnected AIs could start developing their own agenda – 59 percent think future co-existence with AIs could become difficult.

Key Keepers

Will connected AI key keepers shield privacy or increase dependency in the digital age? 7 in 10 say button clicking, ID card swiping and remembering logins will become unnecessary as AI will handle that.