Elon Musk announced he is finally stepping down from the position of Twitter CEO after 6 months of taking over the social media company
Musk said that the new CEO will take over Twitter in the next six weeks. However, he will continue to act as the executive chairperson as well as the chief technology officer (CTO) at Twitter
Musk did not confirm the identity of the new CEO. However, a WSJ report claims that Linda Yaccarino will be taking over and other reports suggest that she has been interested in the position
Yaccarino is the Chairman of Global Advertising and Partnerships at NBC Universal. She has spent over a decade at the company
During her time at NBC Universal, Linda Yaccarino has played a significant role in the development of the company's ad-supported streaming service, Peacock. She also has expertise in e-commerce and operations
Yaccarino is the Chairman of the WEF's Taskforce on Future of Work and sits on the WEF's Media, Entertainment, and Culture Industry Governors Steering Committee.
Yaccarino's experience with advertising could help Twitter in its struggle to overcome its slump in ad revenue, especially, after Musk's renewed push for subscriber-based revenue
In April, the research firm Insider Intelligence slashed its forecast for Twitter's global ad revenue this year by 37% to $2.98 billion
The transfer of power hasn't been made official by Linda but popular YouTuber MrBeast is already eyeing the position saying that he calls "dibs if she doesn't work out"