Zomato and Swiggy face fresh competition from ONDC, a government-supported platform, aiming to transform e-commerce in India
ONDC, created by the Department for Promotion of Industry and Internal Trade, is a private, non-profit organisation that aims to develop networks for e-commerce
ONDC does not have its own app, but you can order food and other products through online storefronts like Paytm, Meesho, Spice Money, etc
Type "ONDC" in the search bar of your Paytm app, and select the ONDC Store that appears in the search results
Browse the list of available dishes and restaurants. Select the food items you want to order, add your address, and proceed to make the payment
Download and open the Magicpin app, and tap on the food option
Scroll through the list of available food items and select the ones you wish to order
Add your delivery address, and confirm your order by making the payment
The emergence of ONDC may reshape the food delivery industry, fostering a more competitive and consumer-friendly landscape