At the BT@100 India Summit, Rahul Kanwal, Executive Director Business Today Business held a session with Brad Smith, Vice Chair and President of Microsoft, on ‘How can AI change India and the World?’
At the Summit, Brad Smith also interacted with India Today’s AI anchor Sana. He stated, “This type of technology can offer significant help across a spectrum of scenarios."
Smith stated, “AI holds immense potential for creating content efficiently, yet we must also navigate copyright issues that arise when AI algorithms consolidate information.”
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Smith also highlighted the concerns surrounding potential job displacement due to automation. He stressed that AI would create new job roles in the time to come. He underlined that AI's purpose is to amplify human capabilities, rather than supplant them
“AI, particularly in sectors like call centers, will redefine roles, allowing human workers to focus more on personal interactions" said Smith. He underscored that investing in reskilling and upskilling would be pivotal to empower individuals to thrive amidst the evolving landscape
Drawing parallels to previous technological shifts, he stated, "AI will likely be the most significant technological advance of our time. While certain roles might undergo transformation, history has shown that new opportunities emerge."
He acknowledged the dual perspectives regarding copyrighted material, emphasising the importance of voluntary steps to respect creators' rights. He noted that while AI's ability to rapidly assimilate information is advantageous, measures can be implemented to safeguard copyrighted content from unintentional breaches
Talking about impact of AI on democracy, he said, “Technology in some ways has made democracy more fragile in the last one decade. We can embrace the opportunity to harness the power of AI to identify patterns and data in such a way that they can identify foreign governments launching influence operations or intentionally deceive population.”
Smith stressed the need to draft internal ethical frameworks by big tech giants involved in AI development. He said, "We take the responsibility to ensure AI-generated content aligns with copyright norms. Our aim is to design and deploy AI in a manner that respects intellectual property rights."