Tim Cook Exclusive Interview with BT: Apple’s big plans for India, what the Apple CEO said on AI in biggest tech interview of 2023

Produced by: Prashanti Moktan
Designed by: Mohsin Shaikh

In the biggest tech interview of 2023, Apple CEO Tim Cook spoke with Business Today’s Aayush Ailawadi on the sidelines of India’s first Apple Store launch at Jio World Drive in BKC, Mumbai

Tim Cook’s Exclusive
Interview with
Business Today

Apple CEO Tim Cook spoke about the tech giant’s strategy for India with Business Today. He said, “India has its own journey, its own culture. So you really have to understand the local culture to do well in a country, so we are trying to bring our best to India.”

Apple’s plans for India

Apple CEO Tim Cook said, “We brought the online store a few years ago, we've now brought the retail store. We will expand the retail presence on Thursday with a store in Delhi. We have manufacturing here. We have an extraordinary developer community.”

Tim Cook on retail
expansion plans in India

On the sidelines of the Apple Store inauguration, Apple CEO Tim Cook spoke on the buzzing trend in tech as he told BT that “he is very bullish on AI”

Tim Cook’s take on AI

“In fact, it (AI) is at the root of so many of our products today. If you run an ECG (on the Apple Watch), you're using artificial intelligence and machine learning... We use AI across all of our products and it is a very profound technology,” said Tim Cook

Tim Cook calls AI
‘profound technology’

“India is at a tipping point. It feels so great to be here. You can just feel the vibrancy, the dynamism, the feeling that anything here is possible. It's so great to be a part of it,” said Tim Cook

Tim Cook agrees its
India’s moment

Apple CEO Tim Cook was all praises for India as he said that he was excited about the culture, the people, the vibrancy, energy and enthusiasm about it all

Tim Cook ‘bullish’
about India

Apple CEO Tim Cook said musicians, artistes and the creators were all part of the huge Apple community in India

Tim Cook on Apple
community in India

Watch the full exclusive
interview on BT TV

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