Elon Musk rebrands Twitter logo to ‘X’: All about his obsession with the letter ‘X’

Produced by: Priya Singh
Designed by: Mohsin Shaikh

Elon Musk has posted a picture of the new Twitter logo called 'X' making it official worldwide. Here’s why Elon Musk has chosen the letter 'X' and why does he have an affinity towards it

Elon Musk unveils
Twitter’s new logo

Back in 1999, Musk founded an online services platform called X.com that later merged with PayPal

X.com

Found in 2002, Elon Musk was the CEO and founder of SpaceX, the spacecraft manufacturer which is headquartered in Hawthorne, California, United States

SpaceX

In 2015, Elon Musk introduced its first new signature X model. This luxury electric SUV was produced at Tesla Factory in Fremont, California

Tesla X Model

Musk named his son as 'X Æ A-12' who celebrated his fourth birthday last year. He had shared its structure on his birthday with the caption, 'What’s happening'

Elon Musk’s named his son “X Æ A-12”

Elon Musk wants Twitter to be a combination of a financial platform and social network, powered by AI, and offering services like payments, messaging, and more, effectively becoming a global marketplace for ideas, goods, services, and opportunities

X- The everything app

Expressing excitement for the new logo, Twitter CEO Linda Yaccarino wrote, 'X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities.'

Twitter CEO Linda Yaccarino
welcomes the new ‘X’ logo

Elon Musk has also replaced his profile picture with the new logo of the X. He shared a link stating that X.com is leading to the Twitter home page

Elon Musk’s Twitter
display picture

The new logo is now showing on the top left of the Twitter home-page. Even the loading icon has been replaced with the X

Twitter’s logo is officially
changed