In October 2022, Elon Musk bought Twitter for $44 billion and became the CEO of the social media company. Since then, the company has gone through a massive transformation till date that included mass layoffs, Twitter Blue, rebranding to X, and several more features. Here are the major changes he made in the company
Just after Twitter was acquired, Musk went on a layoffs spree. Thousands of employees including the company’s then-CEO Parag Aggrawal were laid off. In an interview with BBC, Musk admitted that he laid off 6,000 employees which is over 80 percent of the staff at Twitter
Musk introduced Twitter Blue paid subscription, now called X Premium, for users at 900 per month for Android, iOS devices. The service offered benefits like blue tick, longer tweets, editing, fewer ads and more
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Musk decided to do away with the 2-factor authentication feature to save up cost across product offerings. However, it is available for the paid subscribers
In May 2023, Musk named Linda Yaccarino as the new Twitter CEO. Yaccarino stated that she, along with Elon Musk will work towards making Twitter “an everything app”
Elon Musk rebranded Twitter to X and renamed features like tweets to posts, retweets to repost, Twitter Blue to X Premium and more
Twitter started offering ad revenue payouts to users with X Premium membership. Popular accounts in India like Gabbar received over Rs 2 lakh while the Being Humour account holder received over Rs 3.5 lakh from Twitter
Elon Musk announced that paid users on X will be able to post up to 2 hours long video via Twitter.com and Twitter for iOS. Subscribers can upload videos up to 10 minutes long on Android
Recently, Musk announced that users will soon be able to make audio and video calls to others on the platform without needing their phone numbers