Amazon recently released its Fire TV streaming trends report 2022 which comprises detailed insights on content consumption across its Fire TV devices in India
Amazon’s report said that Shah Rukh Khan, Amitabh Bachchan and Alia Bhatt claimed the first three spots in the list of most searched actors through Alexa on Fire TV
As per the report, the Indian audience chose comedy as the most streamed genre of content followed by horror and cartoons
Pushpa: The Rise was the most searched movie on Fire TV in 2022. Other top searches included 'Brahmastra' and 'The Kashmir Files'
India vs Pakistan T20 World Cup match on October 23, 2022, recorded the highest viewership on a single day
TV series 'Taarak Mehta Ka Ooltah Chashma' topped the search list on Fire TV for the second consecutive year, followed by 'Anupamaa' and 'Indian Idol'
'Motu Patlu', 'Peppa Pig', and 'Doraemon' emerged as the most searched shows in the kids' content segment
YouTube, Mini TV and MX Player were the most streamed free content platforms
Regional content gained preference in the past year as Fire TV users enjoyed content in more than 12 languages with Hindi, Telugu, Tamil, Malayalam and Bengali topping the list