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‘Bread in India is a big joke; brown, multigrain, wholewheat breads pretend to be healthy when they are not,’ claims YouTuber FoodPharmer months after his attack on Bournvita and Maggi

Produced by: Hitansh Gaur

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Designed by Sahaj Ajmani

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Breads are a very important part of Indian life as many people eat toasts or sandwiches for breakfast. But now a YouTuber has claimed that the Indian breads are not healthy.

Breads in India

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Revant Himatsingka who runs the ‘FoodPharmer’ channel has pointed out the amount of refined flour (maida) in all kinds of Indian breads is very heavy. Even in brown bread, whole wheat bread and multigrain bread, the amount of maida is much higher than other ingredients. Thus, making it less healthy for the consumers.

Issue with Indian breads

YouTuber FoodPharmer wrote, “Bread in India is a big joke! There are two types of bread in India. One which is openly unhealthy (white bread), and the second type (brown, multigrain, wholewheat) which pretend to be healthy when they are not!”

Brown, multigrain, wholewheat breads ‘pretend to be healthy’

WhatsApp Video 2023-07-24 at 6.50.19 PM

WhatsApp Video 2023-07-24 at 6.50.19 PM

In his video, Revant also gives some better alternatives, first being the decision to eat chapatis instead of bread. Second alternative is baking your own bread and the last option is to find a brand which doesn’t use maida in their breads at all.

Better options than bread

Earlier this year, Revant Himatsingka made a huge controversy by accusing Bournvita of using high amounts of sugar and colorant in their product making it unsuitable for children.

Influencer’s Bournvita row

The FoodPharmer claimed that the excessive amount of sugar in Bournvita could lead to diabetes. Along with this he also claimed that the colorant used by company is “known for causing cancer and decreasing immunity.”

“Known for causing cancer”

Cadbury, the company which makes Bournvita responded to the video by saying, “All our claims are verified and transparent and all ingredients have regulatory approvals. All the necessary nutritional information is mentioned on the pack for consumers to make informed choices.” The company also served a legal notice to the ‘FoodPharmer’ due to which Revant decided to delete the video.

Bournvita’s Response to influencer

Last month, Revant also attacked Maggi by exposing their claim of containing high amounts of fiber in Maggi Atta Noodles. He also advised people to use less amount of Maggi masala as it contains palm, colors and flavors.

Influencer’s attack on Maggi

The YouTuber also did a review of various mango drinks in the market like Maaza, Slice, Frooti, Slice and Paperboat. He even talked about the juice brands Real and Tropicana. Revant analyzed the drinks on the basis of their sugar content and amount of mango pulp.

FoodPharmer on Mango drinks

WhatsApp Video 2023-07-24 at 6.49.58 PM

WhatsApp Video 2023-07-24 at 6.49.58 PM

Earlier in May he also posted a video on tomato ketchups once again talking about the high sugar content in them. Revant pointed out that certain brands use more sugar and less tomatoes in their ketchups.

Sugar in Ketchups

WhatsApp Video 2023-07-24 at 6.50.25 PM

WhatsApp Video 2023-07-24 at 6.50.25 PM