Shah Rukh Khan’s son Aryan Khan has launched a luxury brand named D'YAVOL X. He appeared alongside his superstar dad Shah Rukh Khan to announce the launch of the apparel brand
Aryan Khan’s Instagram video went viral within a few seconds as Bollywood celebrities and SRK’s fans wished him good luck with his new venture. But netizens were in for a rude shock when they visited D'YAVOL X’s website and saw the prices of the outfits offered under Aryan Khan’s clothing line
A D'YAVOL X jacket has been priced at Rs 2 lakh, a white T-shirt with a printed design has been priced at Rs 24,400 while a hoodie is worth Rs 45,500
Despite the exorbitant prices of D'YAVOL X’s clothes, some of the items were sold out within a few hours of the brand’s launch as mentioned on its official Instagram. The signature D'YAVOL X jacket worth Rs 2,00,555 was among the items that were sold out
Netizens immediately took to social media handles to troll Aryan Khan’s clothing line for being too expensive. A netizen shared a 3 Idiots meme and called for checking the prices from the cheapest to the most expensive
Another user tweeted SRK's image as a reaction to the pricey listing of Aryan Khan’s clothing collection
A Twitter user wrote, “This is not for the middle class. The only thing I can afford to buy from SRK is the tickets for Jawan.”
As part of the launch video, Aryan Khan and SRK came together for D'YAVOL X’s promo shoot. While Aryan Khan appeared to be figuring out a script, SRK came onscreen and completed D'YAVOL X’s logo announcing the launch of the brand
In December 2022, Aryan Khan announced his first production and wrote on social media, “Wrapped with the writing… can’t wait to say action.” Meanwhile, his sister Suhana Khan, who has already been named Maybelline’s brand ambassador, will be making her debut with the Zoya Akhtar directorial 'The Archies’