Luxury brand Jacquemus shared a video featuring giant versions of its Le Bambino bags on wheels taking over the streets of Paris. It was captioned, “ I think I like Paris now.”
Jacquemus shared the video on its Instagram handle. The colourful bus-sized bags moved around the streets of Paris and grabbed the attention of netizens
In the short clip, people could be seen travelling inside the giant bags on wheels. A representative from Jacquemus reportedly stated that the promotional video is only a 3D rendering and not an actual bag on wheels so one can not ride on these giant Jacquemus bags
Netizens flooded the comments section of Jacquemus praising the marketing gimmick. A user wrote, “Paris traffic but make it fashion.” Another user appreciated the marketing team while commenting, “I don’t know who is doing your marketing, but this team is super talented. Amazing work.”
Jacquemus’ tiny Le Chiquito mini handbag has gained viral fame. However, the recent video may indicate that the brand could be switching focus to the oversized bags category, which is becoming a trend in recent times
Le Chiquito, a toy-like design by Jacquemus, features a boxy shape with oversized handles and comes in various colours. The mini handbag became an instant hit among celebrities including the Kardashians, Dua Lipa and Bella Hadid
The Parisian fashion label Jacquemus was founded by designer Simon Porte Jacquemus in 2009 at the age of 19
Simon Porte Jacquemus is known for mixing his modern and minimalist aesthetic with classic French design. Unique and bizarre creations by Jacquemus, such as asymmetrical dresses, exaggerated proportions, and surprising cuts, have led Jacquemus to enjoy a distinct brand recognition in the fashion industry
Jacquemus’ recent pop-up shop at Galeries Lafayette in Paris, featuring giant bucket hats, toasters with Jacquemus-branded logo toaster, larger-than-life bags, and branded washing machines, among other items shows how the brand takes an off beat route to showcase its products