Is Beyonce to blame for inflation?

Produced by: Pranav Dixit
Designed by: Mohsin Shaikh

Beyonce is one of the most popular and successful entertainers in the world. Her music, movies, and fashion have inspired millions of people around the globe. But did you know that Beyonce may also be contributing to inflation?

Beyonce - A Global Icon

In May 2023, Beyonce kicked off her world tour in Stockholm, Sweden. The concerts were a huge success, with almost 100,000 fans in attendance

Beyonce - World Tour

The influx of fans caused a surge in demand for hotel rooms in Stockholm, which drove up prices. Average hotel price in Stockholm increased by 10% during the two days of Beyonce's concerts

Influx of Fans

This increase in hotel prices had a ripple effect throughout the Swedish economy

Beyonce’s Ripple Effect

Restaurants, bars, and other businesses that cater to tourists also saw their prices rise. As a result, the overall inflation rate in Sweden increased by 0.2 percentage points in May

Beyonce Concerts
behind price rise?

This is not the first time that Beyoncé's popularity has had an impact on the economy of a nation

Beyonce and Economy

In 2016, her Super Bowl halftime show was estimated to have boosted the US economy by $1.2 billion

Beyonce’s Super Bowl Effect

Back in 2018, Beyonce’s Coachella performance was credited with helping to increase ticket sales for other music festivals

Beyonce at Coachella