The Italian luxury vehicle manufacturer unveiled Barbie-themed Maserati Grecale Trofeo SUV, in collaboration with California-based toymaker Mattel and American luxury retailer Neimun Marcus
Maserati goes Barbiecore
Riding high on the Barbiecore trend, quite literally, Maserati has designed Grecale SUV to turn the everyday into something exceptional
Maserati Limited Edition
The Barbie Maserati Grecale will be available in only two custom units globally, making it an extremely exclusive luxury buy
An iconic blend
Grecale is painted in classic Barbie pink hue with acid-yellow lines inspired by Maserati’s racing heritage. The SUV dons Barbie and Neiman Marcus logos
Maserati goes pink!
The interiors feature black full-leather seats, dashboard, carpets and doors, all accented with pink stitching. The headrest boasts of a unique “B” signature badge
Luxury with a purpose
The car will cost a whopping $330,000 (Approx Rs 2 crore 72 lakh) but 10% of the sales will go to charities to provide equal opportunities for girls
Customisable Forever
The SUV is a part of the company’s Fuoriserie program, which will allow the buyer to endlessly customise their Maserati
Barbie fever
The Barbie franchise is still firmly fixed in the mainstream with a new movie, starring Margot Robbie and Ryan Gosling, coming out in 2023
A progressive icon
Barbie has faced flak in the past for being a sexist symbol. However, recently, the doll’s image has been that of a progressive icon, and that’s the image that Maserati has played on
Masserati’s past collaborations
Maserati has earlier collaborated with former English footballer David Beckham and Italian restaurateur Massimo Bottura
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