BTS’ RM has become the brand ambassador of the luxury fashion brand Bottega Veneta. This came months after speculation that the luxury fashion brand would tap into the K-pop market.
RM is the leader of K-pop sensation BTS. RM is the stage name of Kim Nam Joon, who is often spotted wearing some of the most fashionable outfits
BTS’ RM is a rapper, composer, and record producer from South Korea. He is the main rapper and composer for the South Korean boy band BTS, which is managed by BigHit Music
As the leader of BTS and one of K-pop's most well-known figures, RM’s influence is immense even beyond music and fashion seems to be the sweet spot for this mega pop star
“Although I've lost interest in brands, fashion weeks, and Pantone's constant change. Bottega is unique in that they do not use logos, has a history with fabrics and leather, and does not even have an Instagram account. They are above fads,” said RM in a recent interview with Spanish newspaper El Pais
Matthieu Blazy, the creative director of Bottega Veneta, declared that RM was more than just the company's new brand ambassador. The brand is known for its understated and minimalist designs and has traditionally worked with high-profile celebrities such as Salma Hayek and Lady Gaga
Bottenga Veneta’s bold move to rope in RM as brand ambassador signifies a shift towards a market that is younger and more varied
Creative director Matthieu Blazy posted a picture of RM in a check shirt paired with jeans, holding Bottega Veneta’s new Andiamo bag
Take a look at what BTS’ RM posted on his Instagram handle on his collaboration with Bottega Veneta