A Bengaluru-based couple gave up their high-paying jobs and sold their dream apartment to sell samosas and they now earn Rs 12 lakh a day
Meet Shikhar Veer Singh and Nidhi Singh who have been married for five years and were comfortable in their corporate jobs. But they decided to get out of their comfort zone and start something of their own. They zeroed down on launching a start-up focusing on selling one of India’s most popular snacks, samosa
They used their surname and named the start-up Samosa Singh. The sales quadrupled and the couple’s current profit stands at Rs 12 Lakh a day approx
Shikhar Veer Singh and Nidhi Singh first met in Haryana while pursuing BTech in Biotechnology. Shikhar later pursued MTech from the Institute of Life Sciences in Hyderabad. Their love continued to grow and they finally married each other
After trying out at a few companies, Nidhi started working at a pharma company in Gurugram. Her salary package was Rs 30 Lakh. On the other hand, Shikhar Singh was the Principal Scientist at Biocon in 2015, when he decided to quit his job to pursue his start-up dream
The two start-up founders initially started setting up the cooking station using their own salary. But with bigger operations, they needed bigger kitchens and staff. Hence, the couple sold their dream apartment in which they had lived only for one day. They used that money to rent out a factory for Samosa Singh
Samosa Singh offers a variety of samosas from the basic aloo masala samosa and veggie samosa to some quirky ones like manchurian samosa, kadhai paneer samosa, cheese chilli samosa and more. Over a period of a year, Samosa Singh's menu has been diversified to include moong dal kachori, pyaaz kachori and more
Shikhar Veer Singh and Nidhi Singh have been trying to expand the presence of Samosa Singh across Bengaluru. It launched its first Quick Restaurant Service (QSR) in February. It also launched a new outlet in Bengaluru’s Garuda Mall
In order to generate excitement around the brand, Samosa Singh drives engagement on Instagram with samosa eating competitions, moment marketing, memes and more