Cricketer Virat Kohli has become the only Indian to cross 250 million followers on Instagram. He is the third among athletes with the most Instagram followers, behind Cristiano Ronaldo (586 million followers) and Lionel Messi (466 million followers)
As celebrities enjoy a massive follower base on social media, most of them are monetising their social media posts. As per a report quoted by multiple media outlets, they are charging a whopping amount per Instagram post
As per the reports, an Instagram story, counted as 'ephemeral content,' costs lesser than an Instagram post which stays there forever. A post or a story with a link to the company’s page costs more. A collaboration post between a celebrity and a brand is the most expensive.
Virat Kohli has around 250 million Instagram followers. As per reports, Kohli charges anywhere between 3.5 to 5 crore for a single Instagram post
Citadel actress Priyanka Chopra Jonas, who was recently seen attending Parineeti Chopra’s engagement to AAP MLA Raghav Chadha, is also among the celebs featuring in the Instagram Rich List 2022. She charges around Rs 2 crore per Instagram post. As of now Priyanka Chopra, who recently became a mom, has 87.7 million followers on Instagram
Alia, who recently gave birth to Raha, recently made her Cannes Film Festival red carpet debut. She has around 77.4 million Instagram followers and charges anywhere around Rs 1.5 to 2 crore, as per a report
Deepika Padukone has around 74.1 followers on Instagram. She keeps posting branded content on her account from time to time. As per a report, she charges around Rs 1 to 2 crore for a single Instagram post
Beyond these celebs, others, such as Katrina Kaif and Shraddha Kapoor, too are known to charge whopping amounts for an Instagram post. Kaif, who has 72.8 million followers, charges around Rs 2 crore, while Kapoor, with 80.8 million, charges around Rs 1.5 crore per post
The influence of social media, especially Instagram, is so high that celebrities are relying on it to help promote their personal brand. Shah Rukh Khan’s son Aryan Khan launched his own brand D'YAVOL X on Instagram. The stock got sold out on day 1, owing largely due to the fact that dad SRK was supporting the brand since day 1