Who is Eksha Kerung, Maybelline's new face along with Suhana Khan, Ananya Birla, PV Sindhu

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Maybelline New York
announces new brand
ambassadors

L’Oréal-owned beauty brand Maybelline New York has announced the appointment of new brand ambassadors for India, which has created a lot of buzz on social media [{ "selector": ".jeldi-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 449px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".pefmu-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Meet Maybelline's new faces

The brand has roped in Bollywood actor Shah Rukh Khan's daughter Suhana Khan, singer and ABFRL director Ananya Birla, police officer-cum-supermodel Eksha Kerung and has extended its association with sportsperson PV Sindhu [{ "selector": ".gqask-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 425px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".okjzb-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

'Perfect fit for Maybelline'

"We've just got the perfect fit for Maybelline! We are taking our game up a notch with our sensational squad. Say hello to Suhana Khan, PV Sindhu, Ananya Birla and Eksha Kerung," Maybelline India's official Instagram handle wrote [{ "selector": ".bwzan-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 445px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".bwnls-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Who is Eksha Kerung

So, who's Eksha Kerung, the new face of cosmetic giant Maybelline in India? Let's take a look at her journey [{ "selector": ".cdplr-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 483px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".lkcxa-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Meet cop, supermodel and
boxer: Eksha Kerung

Born in Sikkim, Eksha Kerung's Instagram bio describes her as a cop, supermodel, boxer and rider. She came in the limelight after participating in the MTV Supermodel of the year season 2 in 2021 [{ "selector": ".fbznu-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 453px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".eusgo-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Eksha Kerung's
modelling gig

Kerung also participated in the Miss Sikkim 2018 pageant. "Miss Sikkim 2018.. Its a fresh start along with exalting minds....feeling wow and proud and also blessed," she captioned a post on Instagram [{ "selector": ".pwkbp-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 435px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".fgjrf-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Eksha Kerung's film

Supermodel Eksha also featured in the 2023 film Lakadbaggha, co-starring Anshuman Jha, Riddhi Dogra and Milind Soman [{ "selector": ".clomt-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 470px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".eqbkc-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

Maybelline brand ambassadors

With Suhana Khan, Ananya Birla, Eksha Kerung and PV Sindhu, Maybelline aims to showcase the brand's young energy and the latest trends off the streets of New York [{ "selector": ".lxbzp-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 446px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".zibmp-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

How can Maybelline
leverage the new faces

With its new ambassadors, the brand would able to build a stronger connect with Gen Z consumers in India, the majority of whom look up to them [{ "selector": ".xailn-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateY(calc(600px - 463px))", "opacity": "1"}, {"offset": 1, "transform": "translateY(0)", "opacity": "1"} ] }, { "selector": ".tpfwm-a", "duration": "1000ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

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Who is Eksha Kerung, Maybelline's new face along with Suhana Khan, Ananya Birla, PV Sindhu

Produced by: Smriti MishraDesigned by: Mohsin

Maybelline New York announces new brand ambassadors

Meet Maybelline's new faces

'Perfect fit for Maybelline'

Who is Eksha Kerung

Meet cop, supermodel and boxer: Eksha Kerung

Eksha Kerung's modelling gig